W7: Faith communication
How do we improve our cross-media public relations? The more frequency the message has, the more contact points with the target group are found, the better faith communication works – therefore it is good to use more than one medium. The workshop will introduce the method of pastoral campaigning.
Erik Flügge is managing director of the agency SQUIRREL & NUTS in Cologne. He is a best-selling Catholic author, language critic and teaches cross-media faith communication at the Ruhr University Bochum.
Photo: Ruprecht Stempell